Mobera Blog

In the last year we've learned something that we suspected, but never really knew about mobile, great mobile design sells. But great mobile design doesn't start in Photoshop, it starts by understanding the users, the business goals, the intended devices and a million other tiny variables. Who better to solve these problems than the designer?

In this workshop led by Brian Fling, author of O'Reilly's Mobile Design and Development, we will deconstruct a variety of successful mobile experiences from the old green screens to today's hottest iPhone apps. We'll identify what works in the mobile context and why. But more importantly we'll learn how we can design incredible mobile experiences for today and for tomorrow.

What you'll learn

What we will cover in this workshop:

·       Understanding the mobile context and how to design for it

·       Creating a device plan and a mobile design strategy around it

·       How to design and create progressive mobile experiences

·       How to choose the right mobile platform and application context

·       How to get the right designs on the right devices

·       How to design and build something insanely great

This workshop is perfect for anyone wanting to get into the mobile web. Web designers, web developers, information architects, product managers, usability professionals, content publishers, essentially anyone with a website will benefit from the content covered.

Take the advantage of limited tickets available for this awesome opportunity at Mobera and register workshop separately to you conference ticket. You can register for workshops for only €89 (incl. VAT) in Takeplace event management tool. Just check other extra options in the registration form.

Building a mobile app isn’t easy. Regardless of chosen platform or technology creating a memorable mobile experience has some pretty intense challenges throughout. However if you can get it right it can have some incredible rewards and propel your brand in more ways than one.

Talk: 6 Rules for Designing Amazing Mobile Apps

Brian Fling – the author of O’Reilly Media’s Mobile Design and Development: Practical concepts and techniques for creating mobile sites and web apps, and frequent speaker on the issues on mobile design, the mobile web and mobile user experience – will share at Mobera his six rules for designing awesome mobile apps that will either you get you started or improve upon your next release.

After spending ten years building mobile apps for some of the biggest companies in the world, author and mobile designer Brian Fling is also the founder and president of pinch/zoom, a design and development agency specializing on mobile experiences helping clients like Best Buy, Lonely Planet and others dive into the world of mobile. Brian is an authority in the field of in mobile user experience and designing for multiple contexts. He has worked with hundreds of businesses from early stage start-ups to Fortune 50 companies to leverage the mobile medium mobile to design for the needs and context of real people.

Do not miss this unique chance to meet Brian personally at Mobera and register today. 

Registration at the conference and its supporting events is easy!

Sign up to Takeplace (if you have not done it yet), and click MOBERA under the Events section.

Click the REGISTER button on the top of the page and select the ticket you wish to register with. Then check all the supporting events you would like to attend from the list below. Click the Register button at the bottom of the form and accomplish your registration with downloading the proforma invoice and paying the conference fee.

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Click here to download:

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If you wish to take an active part in the event, click the SEND CONTRIBUTION button and then select the appropriate submission type. After filling in the form with the requested data, your contribution will be ready to send.

Well, you see it is a piece of cake. MOBERA registration will not take you more than three minutes!

Last but not least, the MIC Minutes Mobile event at Mobera — Microsoft Innovation Center Brno provides quick feedback to business projects.

The events like Dragon‘s Den and Elevator pitch session consist of presentations of projects commented on by a jury consisting of invited experts who discuss the strong and the weak points of the presented projects with their authors. This time, at Mobera, you will get feedback from Dave Johnson (Nitobi co-founder), Karel Obluk (CTO at AVG) and Filip Řehořík (Microsoft).

The purpose of the event is to advise young beginning businessmen in their difficult decision-making, help them disclose their weak points and find ways to use their strong points.

Feel free and register today via our Takeplace event management tool and meet with your colleagues and companies from the mobile industry!

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Click here to download:

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Sign up to Takeplace (if you have not done it yet), click on the button “Send contribution” and fill in the form with your offer/demand. And do not forget to check " MIC Mobile Minutes". It is a piece of cake and will not take you more than three minutes. And what is more, taking part in MIC Minutes is for free!

Alan Kay once said that the best way to predict the future is to invent it. So invent yours and take part in MIC Minutes at Mobera!

Note: The organizers reserve the right of the selection of participating companies, teams and researchers.

No matter who - student, businessman, designer or skilled developer - everybody can apply to Mobera Hackathon. We already introduced the concept of this unique Mobera event: for the first time all major platforms at one place supported by Nokia, Microsoft and Google. 

Now we would like to announce one of the most beneficial prize! Absolute winner of the Hackathon gets the following free services from the South Moravian Innovation Centre (JIC) for a period of three months:

• Assistance with creating a business plan and all preparations for the establishment of a hi-tech company
• Strategic consultations in the areas of: finance, marketing, management, sales, HR, company processes and motivation
• Tax, legal, and accounting advice
• Free assessment of the project by a unique start-up methodology BLUES® http://www.startupblues.com/
• Opportunity to get the project reviewed at MIC minutes http://www.micminutes.cz/

Take the advantage of Mobera Hackathon today and apply for this event through our Takeplace event management tool. 

Sign up to Takeplace if you are not, click on the button “Send contribution” and fill in the form with your offer/demand. And do not forget to check "Mobera Hackathon". It is a piece of cake and will not take you more than three minutes. 

Ongoing in the UI Design track at Mobera Conference, we are happy to introduce Ondrej Prostredník as our speaker! His presentation with named „Carpe praesenti: Seize the (mobile) moment” will help you to understand the principles of designing for mobile devices through the context.

Up until now, we did not have the need to develop an understanding of the context in which users experience our applications or websites. Than came mobile, and changed everything. The experiences we create are consumed anywhere and everywhere. Each and every use is a different mobile moment.

Ondrej is a promoter of user centered design, and usability research as well as applying the lean startup methodology to the field of user experience. He has over 5 years of experience in the field of usability and information architecture. Ondrej is also involved in several startups, where he advances the best practices of usability and attempts to marry them with the quick iteration process of the startup industry. Ondrej was formerly the UX Director at Lighting Beetle. He currently works as a UX consultant at his new company, UX Lab. 

How do you design experience that is relevant to the user in their precise mobile moment? 

At Mobera, Ondrej has prepared to reveal you the answers to some really hot questions regarding the topic. Do not miss a unique opportunity to learn more about this exceptional topic and book your ticket at Mobera website.

We have prepared a special offer for students. We very well remember how short of money we were when we were students, therefore we have created a special price tag for the Mobera ticket. 150 Euro for a ticket for the conference, excluding networking events and extras.

If you apply with two of your friends we will give you one "minimalist" ticket for free. Which means one ticket will be only 100 Euro! And that is a great deal! If you are interested, send an email with your name(s) and a photo of your ISIC to parilova@mobera.eu and we will issue discount codes for you.

August 8 was not the black day only for financial markets according to the latest news but also for our registration to Mobera conference. We are running our event management system Takeplace on Amazon EC2 cloud with absolute satisfaction. Unfortunately, during the yesterday’s night a strong lightning took offline server utility of Amazon and Microsoft in Dublin, Ireland.

“Lighting strike hit a transformer from a utility provider to one of our Availability Zones in Dublin, sparking an explosion and fire. Normally, upon dropping the utility power provided by the transformer, electrical load would be seamlessly picked up by backup generators. The transient electric deviation caused by the explosion was large enough that it propagated to a portion of the phase control system that synchronizes the backup generator plant, disabling some of them.”, Amazon support said.

Most servers had to be power on manually so estimated time of being back online various from 24 to 48 hours (up to Tuesday night, August 9) according to Amazon.

However, we did not want to wait till Amazon would do their job and we have started our own backup plan immediately after the accident to bring the Takeplace and Mobera registration back online as soon as possible. We transited to another servers and Amazon zones, did some extra redundancy and enhanced our computational capacity.

Now we are happy that every our system runs normally after only 12 hours of being offline and we are so sorry for a one day inconvenience during the unplanned server maintenance. Please continue with your interest in Mobera registration and enjoy all benefits the conference offers.

We are looking forward to seeing you at Mobera.

A month before conference Mobera we have opened registration of first two workshops focusing on Building Native Mobile Apps with PhoneGap and HTML5 (led by famous Dave Johnson) and Creating Great Windows Phone Games Using XNA with Rob Miles as a lector. And if you are lucky, you might be carrying a brand new Windows Phone when you leave. 

More workshops are coming next week helping you to master mobile platforms such as Windows Phone 7, iOS and Android both from UI and developer point of view.

You can register for workshops for only €89 (incl. VAT) in Takeplace event management tool. Just check other extra options in the registration form. The capacity of particular workshops is limited. Take advantage of your early registration.

About workshops:

Dave Johnson: Building Native Mobile Apps with PhoneGap and HTML5  

In this hands-on workshop you’ll discover how to use your web development skills to build applications for mobile platforms including iPhone, Google Android, Blackberry and webOS. You will learn how to use PhoneGap, an open source mobile development framework, to create cross platform mobile applications with HTML, CSS and JavaScript. Get the tools and experience you need to build app store ready mobile applications using just your web development steez.

Rob Miles: Creating Great Windows Phone Games Using XNA

If you want to find out how to take your game ideas and give them life on Windows phone then this session is for you. With loads of demos Rob Miles will show you how easy it is to create games in C# using XNA. All the code you see will be available for download, so you can walk out of the presentation and start making your own games right away. And if you are lucky, you might be carrying a brand new Windows Phone when you leave.

Let’s kick-off the business focus of Mobera conference at the special accompanying event 120 seconds for innovative companies from the mobile world.

The initial start of the Mobera B2B is representing by a special networking event that helps to stimulate new co-operations between innovative companies.

In the first part, each participating firm (1 representative only) presents its products, activities and fields of potential co-operation within 2 minutes. In the second part, informal networking of participants follows at the beautiful place of “Moravian Cottage”. In addition, relevant researchers are invited to the event. The only condition of participation is the presentation.

Feel free and register today via our Takeplace event management tool and meet with your colleagues and companies from the same mobile industry!

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Click here to download:

two-minutes-to-get-company-introduced-in-the-mobile-world-jhzeIdfBIHbesrImBFCs.zip (102 KB)

Sign up to Takeplace if you are not, click on the button “Send contribution” and fill in the form with your offer/demand. And do not forget to check "120 Seconds for Innovative Companies". It is a piece of cake and will not take you more than three minutes.
Note: The organizers reserve the right of the selection of participating companies and researchers.

Join our friend introduction and learn more about possible cooperation. Feel comfortable and leave your suit at the conference hotel and warmly introduce yourself and your company with smart causal dress.

This event is organized in co-operation with the South Moravian Innovation Centre.